Increase the supply of fair and affordable finance and financial services, particularly for low-income households


Build people's motivation, expertise and access to fair financial services

Future Generations

Equip future generations to manage their money wisely

Local Communities

Develop fair financial systems in local communities




The total cost cap on payday loans that our president, the Archbishop of Canterbury, played a key role in securing.


new, low income savers in Liverpool.


children learning to manage money wisely with Lifesavers.



of teachers rate Lifesavers, with 44% saying it is very good.


volunteers and front-line staff trained to recognise financial distress, engage people and help them get the support they need.


“The Just Finance Foundation helped us reach more people who need our services, as well as offering advice and training on the impact of universal credit.  The support has been invaluable.”

Karen Bennett - CEO, Enterprise Credit Union

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For those on a low or changing salary it can be difficult to put money away for the expensive items; a car to get to a new job, replacing the boiler or a whole list of items for a new baby. Banks won’t help, but high cost lenders will. From credit card companies and payday lenders, to catalogue companies and car finance providers, the value of high cost loans is 50 times higher than those from the responsible finance sector.

Too often, borrowing money has become a gateway to long-term debt, to vulnerability, to anxiety and poor emotional and mental health. We want to break that cycle. Affordable credit with fair terms and working practices offers a lifeline. By helping these organisations expand, we can help millions of people regain financial health, and thrive.

Just Finance Foundation works across the financial system, from the grassroots to leaders of UK banking. We are uniquely placed to connect the two. With a desire among mainstream banks to make investment available, we are seeking feasibility funds to determine how to unlock capital and provide responsible finance providers with the support they need to meet demand.


With growing inequality, low or no wage increases, and an increase in short or temporary contracts, household incomes are becoming more pressed and unpredictable. At the same time, the lure to spend is everywhere, when with cash going cashless, it feels like we’re not spending at all. In this perfect storm, financial distress is becoming a norm, and household borrowing is returning to pre-crash levels of 2008.

Financial capability - the attitudes, knowledge and skills to manage money - is essential if we are to prevent these money pressures becoming deep-rooted money hardships. Yet two thirds of people in the UK don’t plan for life events, and 45% don’t seek help with debts because they believe they can manage them.

By examining the needs and behaviour of different groups of customers at different stages in their lives, we design and test products and services, tools and resources, that help them take control. We cultivate the values that support wise decisions. We embed programmes such as Lifesavers or Cash Smart Credit Savvy within communities, working with schools, local service providers, businesses and employers, in order to maximise accessibility to vital resources, and ensure they are delivered through a trusted relationship.

We plan to expand this work this year, and the partnerships to work at scale.


Children today face one of the most challenging financial landscapes in a generation. Evidence shows children form their fundamental attitudes and behaviour around money as early as age 7, but there is no requirement of primary schools to teach children financial education.

Our vision is to see effective, high quality financial education for all children throughout their primary years. LifeSavers is our values based financial education programme for primary schools, helping children manage money wisely now and in the future. We provide training and resources for teachers, offer support for school savings clubs, and encourage parental and wider community engagement.

Lifesavers is currently delivered in over 100 schools with more on the way. We are working with the banking sector and encouraging government to help us move beyond pilot scale delivery to help all schools integrate these critical life skills. LifeSavers gives children the building blocks of good financial health by understanding:

  • Where money comes from
  • How money makes us feel
  • What we can use our money for
  • How our money helps other people
  • How we can look after our money

Early evaluation has shown LifeSavers delivers improvements in knowledge and changes in behaviour, and increases parents’ engagement in their children’s money management.


Financial inclusion is essential at both a local and national level, however as with other services, access to fair and affordable financial services can vary. Communities with higher levels of poverty and disadvantage can be most affected, with funds to expand or sustain services under pressure. Many mainstream services are no longer relevant for low income households and innovation is overdue. Low income customers face the highest costs, yet are the least equipped to pay.

Financial exclusion has become a major social problem, a symptom and cause of underemployment, poor health and homelessness. We lack strong local institutions to promote financial resilience, challenge the regulatory and policy context, and deal with the stigma of talking about money that causes individuals to lose confidence in getting on top of their finances.

Working in local communities we tested an approach to community mobilisation and volunteering, collaborating with local churches. It proved an effective way to reach people who would never have the confidence to seek help or know where to start, leading to increased membership of local credit unions, and an increase in the uptake of innovative new financial products.

Today we are growing this approach, strengthening our supporter base, with a greater commitment to tackle financial exclusion. We want to be more ambitious, working with key assets in communities to facilitate change. Our aim is to show how a small but focused local organisation can make financial inclusion a priority, increase the flow of responsible finance, reduce the populations at risk of financial distress, and foster the conditions for a fair financial system.

We are supporting four local organisations developing their work in communities across the Black Country, Liverpool, London (north of the Thames) and Tyne to Tweed, with a view to helping other communities tailor the model to their area.



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Most Revd Justin Welby


The Most Reverend Justin Welby worked in the oil industry for 11 years, becoming group treasurer of a large British exploration and production company at which he focused on West African and North Sea projects. In 1992, he was ordained in the Church of England and spent 15 years serving in Coventry Diocese. Between 2000 and 2002 he also chaired an NHS hospital trust in South Warwickshire. In 2002, he was made a Canon of Coventry Cathedral, where he ran reconciliation work. He was installed as Dean of Liverpool in December 2007 before being appointed as Bishop of Durham in 2011. On 9 November 2012, he was announced to be the 105th Archbishop of the See of Canterbury. Having worked in business before his ordination, some of his publications explore the relationship between finance and religion and as a member of the House of Lords he sits on the panel of the 2012 Parliamentary Commission on Banking Standards.


Douglas Flint


Douglas Flint started his career in Peat Marwick Mitchell & Co (now KPMG) and was appointed a partner of the firm in 1988. He has an in-depth knowledge of banking, treasury and securities trading operations, and the financial reporting of multinationals. He became Group Finance Director of HSBC in 1995. He was the Chairman of the Financial Reporting Council's review of the Turnbull Guidance on Internal Control from 2004 to 2005 and was a member of The Accounting Standards Board and the Standards Advisory Council of the International Accounting Standards Committee Foundation from 2001 to 2004. In June 2006, in recognition to his services to the finance industry, he was appointed a CBE. Douglas was chairman of HSBC Holdings PLC, Europe's biggest bank, from 2010 to September 2017.

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Executive Director

Rowena started her career in journalism and worked at the think-tank Demos prior to the 1997 general election. She held senior management roles at national news agency Children’s Express (now Headliners) and the Kaleidoscope Project, widely regarded for its holistic approach to supporting long term drug users.

Between 2000 and 2017 she led a number of organisations that played formative roles in the establishment of the social enterprise and innovation fields: the School for Social Entrepreneurs, the Skoll Centre for Social Entrepreneurship at the Said Business School, University of Oxford and NESTA’s Lab. She joined the Just Finance Foundation at its incorporation in March 2017, from the Young Foundation where she oversaw the health and education portfolios.

Rowena has advised government on employment, social enterprise and health policy; her report, From War to Work (Foreign Policy Centre, 2002) was dubbed ‘the bible of drug policy’. She has held a range of non-executive roles with organisations ranging from FairTrade fashion company People Tree (Chair) and Park View Secondary School (Vice Chair), to Britdoc, SEUK and VSO. She is currently a trustee of A Band of Brothers.

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Partners and Funders

The Just Finance Foundation is committed to working in partnership locally and nationally with organisations that share our aims. We recognise that the skills, networks and experience of our partners are vital to helping bring about change. 

We are grateful to the donors and funders who support our work financially:


Allchurches Trust is one of the UK’s largest grant-making trusts. Their grants further their charitable objective of promoting the Christian faith but they are  independent of the Church of England and all other religious organisations.  

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HM Government and nesta are part of the Inclusive Economy Partnership alongside group of businesses and civil society organisations. This programme aims to identify existing products and services and help them reach more people than ever before and is helping us develop CashSmartCreditSavvy.


HM Treasury are funding CPD training for 250 teachers and the development of the LifeSavers website and school savings club platform.


The Mercers’ Company is the Premier Livery Company of the City of London and makes substantial grants to support education, general welfare, church and faith and arts and heritage.  They are helping to fund Just Finance in Newcastle and the Black Country.

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The Money Advice Service provides free and impartial money advice. They are funding the pilot and evaluation of the CashSmartCreditSavvy course through the 'What Works Fund'.


nesta and HM Government are part of the Inclusive Economy Partnership alongside group of businesses and civil society organisations. This programme aims to identify existing products and services and help them reach more people than ever before and is helping us develop CashSmartCreditSavvy.


Virgin Money are funding the three year roll out of LifeSavers to 120 schools in six regions.


Previous Funding

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Lloyd's Foundation funded the two-year Church Credit Champions Network in Liverpool and London which tested an approach to community mobilisation and volunteering using local churches. It proved an effective way to reach people who would never have the confidence to seek help or know where to start, leading to increased capacity in local credit unions, and an increase in the uptake of innovative new products.